Meet Cheri Ruskus

"The important thing is not to stop questioning.  Curiosity has its own reason for existing."   - Albert Einstein

Cheri Ruskus, Founder of Business VictoriesInspired by her own ongoing curiosity Cheri Ruskus discovered and created the many aspects of Business Victories through trial, error and yes. ultimately. victory!

In her late twenties, after working her way from California to Colorado, Cheri knew in her gut that her calling in life was that of an Entrepreneur.    A strong independent streak carried her along her way.   Inspired through her fear of the unknown and propelled by the lack of a paycheck ...the anticipation of what she could create compelled her to start her first business.

The business was a telephone answering service that she purchased, developed and created a full range of business services for the next 16 years.   Business Answers helped Cheri to no only fully discover the entrepreneur in herself but she became intrigued with her wide variety of clients and the businesses that they had created.   

In 1998 after selling the answering service division of her company she discovered the new and emerging world of coaching.    Again her curiosity compelled her to uncover what coaching was all about and three years later she graduated from CoachU while operating her print and web design company, The Business Shop.    

Cheri discovered that for her the best blend in coaching was to take on a few clients here and there while continuing to operate her own business ventures.    This has allowed for her to have fresh perspective on the current business trends and needs in the marketplace while keeping her creative juices flowing in operating a variety of businesses.  

Add to all this her passion for the art of writing.   There is something about bringing words together that allows her to best express herself.    She has been able to share this with her clients and work with them to create words of their own.   In 2003, the publication of her first book - The Victory Letters, Inspiration for the Human Race - was a dream come true.  Over the summer of 2006 she will be working on her next book.

Through all her endeavors she has been blessed with her husband of nearly 22 years, Ed and her two children Travis and Bailey ages 18 and 16 as well as Samanatha, her 9 year old yellow lab "puppy".